The Age of Instagram
As our cell phones evolved through the early ’00s, so too has the way we record our treasured and personal moments. Gone are the days of developing film from disposable cameras, or shaking Polaroids in an effort to hasten the development process (which, by the way, was not recommended).
Here, in the age of touch screens and smartphones and wireless and tablets, our way of making memories has also been digitized. Welcome to the age of Instagram. The appeal of the single purpose app can be boiled down to a few points.
Used to be, in order to snap pictures and take videos you would need separate devices, each one just as expensive as the next. Once the advent of smartphones came along, you just needed to point and snap a picture – but you would still have to upload the pictures to another platform in order to share you memories.
Since Instagram, however, the process has become even more simplified. Aim, snap, and share all within the same app. Instagram has become the single most popular app for sharing pictures – something that Facebook has not accomplished. With a single focus, Instagram is able to advertise itself as the single best platform for instant photo and video sharing, having fine tuned the picture editing and upload process.
With a variety of filters to choose from, even the most inexperienced paparazzo can feel like a professional. Of course, the only downside to this is that the younger generations will be called on more and more often to help their elder relatives install and use the app.
Social Networking and Marketing
Even though Instagram does not offer an all encompassing social networking experience like Facebook, it does offer a new and unique way to connect with people and businesses. Many business owners get followers on Instagram, likes and comments to give their accounts a little kickstart. How to get Instagram followers?
Many small local businesses have taken to this platform to connect with the tech generation, offering discounts for sharing photos at their establishments and tagging friends. Self employed crafters share pictures of their handmade goods to entice new buyers.
Fitness and health nuts can also find each other and show off pics of their nutritious meals and well sculpted bodies. Instagram even has a ‘Direct’ feature, which allows you to send a picture directly to another user, without publishing the photo publicly.
Though most feedback on your photos may be positive, there is always the danger of unwanted and unsolicited spam or harassment. Luckily, if you find someone else on the app is not worth your time you can block them. Instagram has a strict policy which does not allow nudity and also provides a report feature for users to flag inappropriate content.
Users also have the option of safeguarding their accounts and listing their profiles as private. This allows for the user to be selective when approving new followers. In this way, parents can keep their children safe and only approve those who they know offline.
In the age of instant gratification and overshares, Instagram is a great choice for those who are interested in documenting their vacations, careers, or lives without having to worry about privacy. The easy to use interface makes it a great choice for people from any generation or walk of life.